Artificial Intelligence: Business Strategies and Applications
Program Overview: The Artificial Intelligence: Business Strategies and Applications Program
The Artificial Intelligence: Business Strategies and Applications program from UC Berkeley Executive Education is designed to help professionals lead the AI transformation taking place across industries. With the generative AI market projected to reach US$1.3 trillion by 2032, according to Bloomberg Intelligence, business leaders are under growing pressure to turn AI’s potential into real business value.
The Artificial Intelligence program focuses on connecting automation, prediction, personalization, and risk modeling to measurable outcomes, including efficiency, innovation, and growth. You will engage with decision-making models, executive-level simulations, and AI application playbooks to understand how to evaluate opportunities and lead adoption efforts. Through live and recorded sessions, case studies, applied learning, interactive discussions, and a capstone project, the program bridges the technical and strategic dimensions of AI to help you drive meaningful change within your organization.
In this program, you will:
Learn AI’s current capabilities and applications and its future potential
Learn how to leverage generative AI models and simulations for prediction
Learn how to organize and manage successful artificial intelligence application projects
Grasp the technical aspects of artificial intelligence well enough to communicate effectively with technical teams and colleagues
Learn how to avoid pitfalls associated with these new technologies
Build your leadership credibility by obtaining a certificate of completion from UC Berkeley Executive Education
What You Will Learn in the Artificial Intelligence Program
The Artificial Intelligence program from UC Berkeley Executive Education helps introduce the basic applications of AI to those in business. You will learn about generative AI's current capabilities and potential while gaining a deeper knowledge about the reach of automation, machine learning, and robotics.
Note: module topics are subject to change.
Live Sessions
The Artificial Intelligence program includes four live sessions that cover the most recent trends in genAI and its future applications.
Live Session 1: The Business of AI Today
Understand the latest business applications of Artificial Intelligence, such as natural language processing (e.g., ChatGPT), the generative AI landscape, and language models.
Live Session 2: Generative AI Models and Simulation for Prediction
Discuss simulation and prediction as a lens for understanding generative models based on transformers and physics-based models.
Live Session 3: AI and Organizations — Building Your AI Team
Understand how the tools of AI and machine learning can enable the assessment of different facets of organizational culture and discuss technology-enabled approaches for shifting it in ways that support performance.
Live Session 4: The Future of AI in Business
Examine recent trends and interesting research in the field of artificial intelligence, including algorithmic bias and how to correct it.
Note: live sessions mentioned here are subject to change.
Capstone Project
You will progress through eight modules of the Artificial Intelligence program to develop and refine an AI project or initiative for their organization. The project culminates in a business case and plan that uses genAI to transform at least one aspect of the business. You have the opportunity to put the plan into action after testing its elements throughout the program. If you do not have an organizational project or initiative to develop, faculty will provide project ideas.
Learning Journey: Artificial Intelligence Program
The Artificial Intelligence program from UC Berkeley Executive Education offers a hands-on learning journey that bridges the technical foundations of AI with its real-world business applications. Guided by leading faculty across disciplines, you will engage in live and recorded lectures, case studies, applied assignments, and interactive discussions. The program includes real-world examples and a capstone project in which you will design an AI initiative for their organization. You will also engage in live faculty sessions that delve into trending AI topics, such as the business and future of AI, prediction simulations, and building AI teams.
No prior technical or engineering experience is required — the focus is on building a practical and foundational understanding of artificial intelligence and how it can drive efficiency, innovation, and competitive advantage.
Program Experience
Live teaching sessions to deliver learning in real time
Cross-disciplinary approach through diverse faculty
Real-world applications
Capstone project: AI initiative for your organization
Organizational Examples
The Berkeley Artificial Intelligence program covers several real-world or business examples to deepen your understanding of key concepts and encourage critical thinking.
Note:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Case Study
You will examine insights from Vodafone on managing change during AI and machine learning adoption. Other case studies include Skydio and Zipline’s use of autonomous systems, self-driving car innovations, and warehouse and factory automation through Covariant.
Participant Testimonials
Program Faculty
Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy, and management philosophy.
Ewald T. Grether Professor of Business Administration and Public Policy | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innovation, Haas School of Business
Sameer B. Srivastava, an associate professor, studies the interplay of social group culture, individual cognition, and the relationships people build within and between groups...
Associate Adjunct Professor, Research Scientist
Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teach...
Professor of Marketing
Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of Marketing and...
Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)
Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and co-director of the Berkel...
Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business
Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment ...
Who Is the Artificial Intelligence Program For?
The Artificial Intelligence program from UC Berkeley Executive Education is ideal for professionals and executives from any industry looking to lead in an AI-driven landscape. The program is ideal for, but not limited to:
Senior leaders, such as C-suite executives, responsible for integrating AI into business strategy
Senior managers and executives managing teams or AI-driven projects
Functional business heads exploring AI opportunities across departments
Mid-career professionals seeking to enhance their career prospects through emerging technologies
Data scientists and analysts working in business intelligence or data analytics domains in which AI may be beneficial
Professionals eager to upskill and advance their careers as AI applications evolve in the business world
Why UC Berkeley Executive Education?
UC Berkeley Executive Education delivers programs designed by forward-thinking faculty who bridge academic rigor with real-world impact. You will gain access to the university’s globally recognized expertise, including award-winning professors, cutting-edge research from national laboratories, and a front-row seat to AI innovation through the university’s proximity to Silicon Valley.
Through a hands-on learning environment that integrates the technical and strategic dimensions of AI, this program is taught by leading faculty from both engineering and business disciplines. It empowers professionals to apply AI in meaningful ways that drive organizational value.
Certificate
Get recognized! Upon successful completion of the AI certificate program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80 percent of the required activities including a capstone project (if any) to obtain the certificate of completion. This AI certificate program also counts toward a Certificate of Business Excellence.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the AI certificate program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
This program counts toward a Certificate of Business Excellence
Curriculum Days: Two days
Pillar(s): Entrepreneurship & Innovation or Strategy & Management
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG).
Flexible payment options are available.
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